Feedback, analytics and tracking links

After the event, three things tell you how it went and where the people came from.

Feedback

Participants can leave a rating and a comment on an event they took part in, once each.

You can read it in the app and export it as a file.

Feedback is not anonymous, and the export makes that concrete: it includes each person’s name and email address alongside what they wrote. Participants are told this, so nobody is caught out — but it puts a responsibility on you. Treat the export as what it is, a file of named personal data: keep it where it needs to be, do not circulate it further than the people running the event, and do not use it to single anybody out for what they said.

Some organizers also link a longer feedback form of their own for anyone willing to say more.

Analytics

Attendance tells you how many of the people who registered actually came. That gap is usually the most useful number you have: it is what you plan catering, seating and materials against next time, and it is nearly always larger than people expect.

Depending on your plan you also get more detailed analytics and the ability to export data — see Plans and limits.

Tracking links

A tracking link is a version of your event’s link that records where a visit came from. Make one per place you post — one for Instagram, one for your Telegram channel, one for a partner’s newsletter — and you can see how many clicks each produced, how many became registrations, and what share of clicks converted.

This answers a question most organizers guess at: which channel is actually bringing people, as opposed to which one feels busiest. A channel with fewer clicks but a much higher conversion rate is usually worth more than a large one that sends people who never register.

There is a limit on how many tracking links you can create per event, depending on your plan.

What to do with all of it

The point of measuring is the next event. Attendance against registrations tells you how many to expect; the tracking links tell you where to announce it; the feedback tells you what to change.